Students in Miller College’s Presentation Delivery and Design course, taught by President Dave Harris, have dedicated their time and talents to a non-profit they believe in, Charitable Union.
Students in two class sections have taken the Charitable Union’s mission on as their own while they worked to develop realistic ideas to help the organization, celebrating its 125th anniversary this year, maximize its marketing and fundraising efforts. Students in the summer semester researched fund development ideas and found various fairs and festivals they felt would offer Charitable Union maximum exposure. Students designed and purchased rubber bracelets to sell at such events and in the gift shop. They also developed and created a very powerful DVD complete with pictures of clients and volunteers that Charitable Union staff continue to utilize.
In the Fall 2012 section of Presentation Delivery and Design, students focused their efforts on the gift shop. Classmates brainstormed various items to sell both in the physical gift shop, as well as, researched viable options for an online gift shop presence. They presented marketing ideas and even redesigned the layout of the gift shop to encourage more sales and better traffic flow throughout.
Dennis Martin, Charitable Union Board President stated, "As a broadcasting and marketing professional I was very impressed with the creative and effective ideas submitted by the students at Miller College. Several of their suggestions have already been implemented at Charitable Union. These suggestions have helped improve sales at our Gift Shop and our visibility in the community. We really appreciate the partnership created between Miller College and Charitable Union."
Justin Young, a business student at Miller College, graciously volunteered his time after the course ended putting theory to work. Dave Harris commented, “I was so pleased to see the students take the welfare of such a great local organization to heart. This project epitomized real world experience in the classroom – I am so proud of them all, they represented Miller College wonderfully.”